TRACK RECORD
Experience
GTM Engineer InternMAY 2026 – PRESENT
ClickPost — Felurian Technology Pvt. Ltd. · Remote
- Audited outbound campaigns across infrastructure and performance data; launched 10 large-scale campaigns in 6 weeks, lifting positive reply rate from 0.1% to 47%.
- Built a Python pipeline monitoring domain health, deliverability, and scraper uptime; re-engineered the outreach workflow to automate ~90% of manual effort.
- Consolidated campaign, deliverability, and reply-rate metrics into one Power BI dashboard covering 10+ concurrent campaigns, replacing manual status tracking.
Founder & CEOMAY 2024 – MAR 2026
Distance Connect — Skillzia Education Technologies Pvt. Ltd. · New Delhi
- Took an EdTech platform from concept to 5,000+ active users and an INR 2.5 Cr valuation in 18 months (INR 5.5L pre-seed; backed by Google, Microsoft, Dell, and Zoho for Startups).
- Automated cohort-retention reporting in Python (Pandas), cutting runtime from 4 hours to 20 minutes; SQL segmentation showed WhatsApp-referred users retained 2.4x better at 30 days, shifting 30% of acquisition spend.
- A/B-tested onboarding (5-step vs 3-step): activation 34% → 52%, time-to-first-action −40%, 7-day retention 42% → 58%.
- Used Microsoft Clarity heatmaps to find 62% of users dropping at onboarding Step 3; redesign improved completion by 27%.
- Defined North-Star metrics (activation, 30-day retention, LTV:CAC), driving 35% MoM growth and 68% 30-day retention.
Marketing Executive (Growth)AUG 2023 – OCT 2023
Bubbl Social · New Delhi
- Ran multi-channel acquisition experiments for the college vertical (viral loops, campus activations), acquiring 1,300 users in 1.7 months — 40% above target, 3.2x viral coefficient.
- A/B-tested the funnel to lift activation by 18% and cut time-to-value by 40%.
INSTRUMENTS
Skills & competencies
PROGRAMMING, DATABASES & BI
SQLPYTHONPOWER BIEXCEL
PRODUCT & WEB ANALYTICS
MIXPANELGOOGLE ANALYTICSMICROSOFT CLARITYSEARCH CONSOLESIMILARWEB
EXPERIMENTATION & ANALYSIS
A/B TESTINGFUNNEL & COHORTRETENTIONROOT CAUSEHYPOTHESIS TESTINGKPI / NORTH-STAR
AUTOMATION & OUTREACH
CLAYN8NZAPIERPHANTOMBUSTERHEYREACHINSTANTLYAPOLLO.IO
PRODUCT & COLLABORATION
JIRANOTIONCONFLUENCEAGILE / SCRUMRICEMOSCOW